International Women’s Day – March 8th

If it weren't for him

In the 22 years my restaurant has been open, I’ve been through many International Women’s Day Celebrations but never has there been so much excitement and never has the Latino press been more interested in my story that they hope will inspire and empower young Latino women to succeed which is, after all,  the purpose of this meeting.

International Women’s Day (8 March) is an occasion marked by women’s groups around the world. This date is also commemorated at the United Nations and is designated in many countries as a national holiday. When women on all continents, often divided by national boundaries and by ethnic,  linguistic, cultural, economic and political differences, come together to celebrate their Day, they can look back to a tradition that represents at least nine decades of struggle for equality, justice, peace and development.

A few months ago, I received a questionnaire from this organization on the status of women around the world. I did not fill it in because I couldn’t relate. Luckily I was raised to triumph, to believe that nothing or no one should stand in my way of my eventual success. When I complained bitterly about my name, my mother always said that she picked it because it would look great in lights. Considering that we lived in a cattle ranch 5 hours away from any store or even a small town the notion struck me as ridiculous.

But though I had to conquer my demons, with the help of many people I was able to make her dreams come true.

The question every one asked was: What is the secret to your success? I promised I’d put up the talking points of the “empowerment “speech I am often called upon to give. I’m happy to share a little of what I have learned and would appreciate any additions.

Zarela’s formula for becoming a success once you have found your passion or calling:

1.- Develop an identity, a style, that will be instantly recognizable and that carries through the different facets of your career or product

2.-Develop a career plan, an ultimate goal but in the mean time

3.- Set small, attainable goals that further your career and build confidence

4.- Take chances, calculated risks

5- Always deliver, do the best job possible so people can trust you and know they can count on you

6- Surround yourself with good people, let them do their job, be clear abut what you want and expect. Always praise them and always compensate them for extra work

7.- Be informed, stay up on current events and developments in your field

8- Build your brand and make your product known, donate services and participate in events that will reach a large number of people

9.- Stay on message so people will know what you stand for.

10..Develop relationships with the press – they will help get your message out

11- Reinvent yourself every 2 years so there’s always something new to write about you. Publicity is a symbiotic relationship– they need stories you need coverage

12- Always send thank you notes to every one, for everything

The news agency EFE article was picked up all over Latin America.  Here is the link to terra.com

It helps to know what your passion is while still young. This is me, ahe 11, taking food orders from my sisters and cousins